Commerce · Brand + Web — Northbound
A commerce brand built to scale across categories
An identity and storefront concept for a multi-category retailer that needs to launch new lines without redesigning the brand each time.
The challenge
Fast-growing retailers outrun their own branding. The concept asked how an identity could stay recognisable while flexing across very different product categories and seasonal campaigns.
Our approach
We built a modular system — a steady typographic core, a flexible accent palette, and layout patterns that hold their shape whether the page sells one product or fifty.
The outcome
A storefront concept that reads as one brand across every category, with components a small team could extend on their own as the catalogue grows.
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